"Colour Affects: your mood, your behaviour, potential clients' perceptions of your company, sales of your product, purchasing decisions, the atmosphere in your home, the atmosphere in your workplace and therefore stress levels and absenteeism." -Angela Wright of the Colour Affects Blog
(Description used for both websites of research on Color Psychology)
Although not mentioned in the Discover Solutions summary, during this step in the process I also found information about the color palettes and their effects on the psychology on shoppers. I used this information to go back and develop my sketches more in depth (likely referenced in the attached media descriptions). With this information I knew that I HAD to use green as a main color for all my sketches. The secondary/accompanying colors would have been dependant on the designs and their purpose.
The information gathered during this step in the process helped me solve the issues of how my market will be presented. Interior paint, material colors, and more were all considered with this information in mind.