New Global Citizens - Community Education Design Challenge

Design an outreach campaign to educate the school and larger community about the global issue your team is focusing on, and prompt them to action.

To define your challenge more specifically, define the objective of your outreach activities.

If, for example, your project raises money to send girls to school in Afghanistan, you might highlight one of the following issues:

Do you want to communicate the basic facts on the number of girls globally unable to go to school? Do you want to highlight the ways in which all of society benefits when women are educated? Do you want to educate your peers about gender inequality in Afghanistan?

Upload the objective of your outreach, in 1-2 sentences.

As a whole group or in small groups, discuss the following questions. Being able to articulate the answers will have you well on your way to a clear outreach strategy.

• What is the goal of your outreach activities? (For example, “Our goal is to raise money to send girls to school in Afghanistan.”)

• What facts support your goal? (For example, Do you want to communicate the basic facts on the number of girls globally unable to go to school? Do you want to highlight the ways in which all of society benefits when women are educated? Do you want to educate your peers about gender inequality in Afghanistan?)  Research and compile a set of facts that you think are important to understanding the issue.

• Who are possible partners that could help take your message further and educate more people? (Think about other student organizations, individuals, teachers, community organizations, local universities, local businesses, etc.)

• Think about other persuasive campaigns. What elements stand out to you? (Think about ad campaigns, social media campaigns, viral videos and memes, wearables, images, etc.)

  • Check out: 30 Powerful and compelling Public Awareness Ads

  • Check out: It’s all about the technique

Upload the answers to the questions above.

Come up with some ideas for aspects of an outreach campaign to educate others about the global issue you’ve chosen, and spur them to take action.

Think about:

• What kinds of campaigns have made the most impact on you? What campaigns or ads could you use for inspiration?

• What facts about your chosen issue might you want to include in your ad?

• How might you appeal to people through…
  ...their emotions?
  ...facts or statistics?
  ...credibility (believability) of the message?

• Who is your audience? What do they care about? How can you contrast what they are doing/where they are/what they do with the global issue you’re highlighting?

• What is the “voice” or overall look and feel you want to have?

• How can you reach people through posters on the wall, classroom lessons, events, wearables, social media, slogans, games?

For more ideas, see:

• New Global Citizens’ example outreach ideas

Upload your group's three best ideas.

Choose one idea to work on.

Create a an outreach campaign prototype. A prototype is just an outline or mockup, and can take any form! It can be a sketch, written description, collage, set of links, physical model, video, you name it.  It’s just a jumping off point. Your prototype should include:

• Important facts or statistics you want to include

• Ideas for visuals: posters, photos, logos

• Events to educate others about the cause

Next, show it to others for feedback. Here are some questions you can ask:

• What stands out to you about the ad?
• What do you like about it?
• What questions do you have about the ad?
• What things do you think should be changed?
• Who do you think would like this?

Upload the draft of your prototype, along with the feedback you received from at least one other person.

Create your community education campaign materials and upload evidence of them here!  It can be a photo or file of the materials themselves.