"The psychology of color will forever be a fascinating topic. Why, then, does writing on “color psychology” feel so shallow?" - Gregory Ciotti of HelpScout.com

(Description used for both websites of research on Color Psychology)

Although not mentioned in the Discover Solutions summary, during this step in the process I also found information about the color palettes and their effects on the psychology on shoppers. I used this information to go back and develop my sketches more in depth (likely referenced in the attached media descriptions). With this information I knew that I HAD to use green as a main color for all my sketches. The secondary/accompanying colors would have been dependant on the designs and their purpose.

The information gathered during this step in the process helped me solve the issues of how my market will be presented. Interior paint, material colors, and more were all considered with this information in mind.